A recent paper authored by Ness et al. that appeared in the July issue of British Medical Journal and relayed by reports in Newspapers in many European Countries, raised a debate about "Reducing exposure to sunlight" as a public health advice, under the title: "Are we really dying for a tan?".

Despite the fact that the paper was published in the "Education and debate "Section of the Journal, News to the public were brought under completely erroneous titles not reflecting the essence and the goal of the authors at all; such as the one appearing in the "Le Soir" newspaper of the 10/07/99 in Belgium with the heading (translated from french): "Heavy exposure to the sun is harmless, suggested by a british study" this is an illustration of how a scientific debate nowadays may break to the public hampering the efforts made through numerous prevention campaigns.

Below is the full text of the paper as well as a response by ESPCR member Prof. R. MacKie.

Full text and detailed related answers can be found on BMJ URL:

ESPCR Bulletin Editor


Are we really dying for a tan?

Ness AR, Frankel SJ, Gunnell DJ, Smith GD.

BMJ 1999;319:114-116 (10 July)

Professionals in health care and health promotion have embraced the notion that sunlight (particularly in doses that lead to sunburn) is bad for health.1-3 This was not always the case. In the early years of this century sunlight was regarded as an effective treatment for tuberculosis of the skin, and was also thought to be generally beneficial to health (box). Even today there are health resorts around the world offering heliotherapyparticularly for diseases of the skin such as psoriasis. The public have been slow to accept the message that exposure to sunlight is bad for health. Many people still sunbathe. In a survey carried out in England in 1995, 40% of those aged 16-24 reported being unburnt in the preceding year, and just under 40% regarded a tan as being important to them.4 Furthermore, qualitative research with people in Scotland aged 20-35 who regularly travelled abroad for pleasure, suggested that at least part of the attraction of a tan was the perceived feeling of healthiness.5

Summary points:

- There is discordance between the health message to reduce exposure to sunlight and the  health beliefs and behaviour of the public
- The health promotion message aims to reduce skin cancer incidence and mortality
- Increased exposure to sunlight may have beneficial effects on other diseases
- Health educators should weigh up explicitly the potential risks and benefits of reduced          exposure to sunlight to ensure that the health education message is appropriate

Prevention paradox

The prevention paradox, as described by Rose, arises because many interventions that aim to improve health have relatively small influences on the health of most people. Thus, for one person to benefit, many people will have to change their behaviour and receive no benefit from these changes. Perhaps sensing that public awareness of this paradox might act as a disincentive to adopting behaviours that will protect health, the strength of the purported benefits of population programmes tends to have been exaggerated. For example, advocates of cervical screening have not made it clear how rare the disease is, nor have they advertised the disadvantagesthe unnecessary anxiety and the cost of managing of false positive cases. It is evident, however, that people judge for themselves the plausibility of these official exhortations by comparing them with the evidence of their own experience.

In this system of lay epidemiology, people interpret health risks by integrating information from observation and discussion of cases of illness and death in personal networks and the public arena with formal and informal evidence provided by the media, health educational materials, and other relevant sources of information.6 The evidence of people's attitudes and behaviour suggests that, on balance, lay epidemiology holds that exposure to sunlight is beneficial rather than harmful. This belief contrasts sharply with the current health education message. But before we dismiss this discordance between lay epidemiology and health education messages as ignorance on the part of the public, we should re-examine the scientific evidence on the overall balance of the benefits and harm of sun exposure.

Harm from sun exposure

Malignant melanoma

The main rationale for the health message reduce exposure to sunlight, and, in particular, avoid sunburnhas been the belief that exposure contributes to the increasing incidence of malignant melanoma.2 However, the exact nature of the association between malignant melanoma and exposure to sunlight has yet to be determined.7 A recent systematic review of case-control studies confirmed that intermittent sun exposure (odds ratio 1.71; 95% confidence interval 1.54 to 1.90) and sunburn at all ages (1.91; 1.69 to 2.17) were associated with an increased risk of melanoma. It also showed, however, that people exposed to sun through their work were at a reduced risk (0.86; 0.76 to 0.96).8 Even if reducing exposure to sunlight reduces the incidence of melanoma, its effect on overall mortality will be slight, as the number of deaths postponed will be small. In 1995, the deaths of 697 men and 698 women in England and Wales were attributed to malignant melanoma.9 Even the most forceful campaign could be expected to prevent only a few of these deaths. There may also be effective options for reducing mortality from melanoma that do not require reducing exposure to sunlight for example, by increasing awareness of the diagnosis and access to treatment.

Other adverse effects

Increased rates of other more benign forms of skin cancer (such as squamous cell carcinoma and basal cell carcinoma), cataracts, and skin ageing are associated with either intermittent or cumulative exposure to sunlight. 2,10 While these diseases are important causes of morbidity, they are usually amenable to treatment, and are not generally fatal. In 1995, the deaths of 264 men and 175 women in England and Wales were attributed to non-melanoma skin cancer.9 More recently, it has been suggested that exposure to sunlight increases the incidence of non-Hodgkin's lymphoma.11 This hypothesis is speculative; it has not yet been confirmed or refuted.12

The solarium at Jamnagar

The widespread belief that sunlight was beneficial to health was shared by physicians working in many areas of medicine. Sunlight exposure was recommended for several disorders, and ways of increasing exposure were contrived. The solarium at Jamnagar, Gujarat, India (see URL above), is an impressive example of this. The solarium was built on the initiative of the ruler of Nawanagar state, the cricketer Ranjitsinghi. It was designed by a French engineer, Dr Jean Saidman (who built three of these solariums), and was operational from 1934. The Jamnagar solarium is 40 feet tall and the treatment rooms are located in the rotating top section, which is 114 feet long and takes an hour to rotate fully. Maximal light exposure can be ensured by rotation. Some treatment rooms are equipped with filters which allow through only rays of wavelengths considered suitable for the various diseases treated in the solarium, and lenses concentrate the light to two and a half times its natural intensity. The solarium no longer works because most of the lenses and concentrators were broken during a cyclone and replacements cannot be found. A detailed photographic library provides before and after views of people treated for various conditions, including lymphoid hyperplasias, tuberculosis, and several skin conditions.

Benefits of sun exposure

Coronary heart disease

There are seasonal patterns in cardiovascular mortality and in cardiovascular risk factors that may be partly explained by reduced exposure to sunlight in the winter months.13-15 Some studies have reported a protective association for vitamin D (a marker of sunlight exposure).16-18 For example, Scragg et al, in a case-control study of acute myocardial infarction, reported an odds ratio of 0.43 (95% CI 0.27 to 0.69) for subjects with 25-hydroxycholcalciferol concentrations equal to or above the median compared with subjects whose concentrations were below the median.16 These findings are tentative, and might be explained by bias inherent in the case-control design or confounding by exposures such as physical activity. Nevertheless, as coronary disease is such an important cause of death (in 1995 the deaths of 73 129 men and 60 732 women in England and Wales were attributed to ischaemic heart disease9), even a modest protective effect of exposure to sunlight could result in a substantial reduction in mortality.

Mental health

People find lying or sitting in the sun enjoyable and relaxing.3 This subjective sense of wellbeing may be important in itself in improving the quality of a person's life. Seasonal variations in sunlight exposure may underlie a proportion of episodes of depression those attributed to seasonal affective disorder.19 Furthermore, the well documented increases in suicidal behaviour in early spring may also be related to patterns of day length and sun exposure, although other explanations for this phenomenon exist.20 Psychiatric illness is an important factor in population health, and any beneficial effect of increased exposure to sunlight might reduce appreciably the population burden of disease.

Other diseases

Exposure to sunlight increases vitamin D production and reduces the risk of rickets in childhood and of osteomalacia and fractures in adulthood.21 In addition, ultraviolet light (both from natural and medical sources) is used to treat some skin conditions such as psoriasis, which affects 2% of people of European ancestry. It has also been suggested on the basis of the ecological association with latitude, that exposure to sunlight reduces the incidence of multiple sclerosis.22


There is evidence that the potential benefits of exposure to sunlight may outweigh the widely publicised adverse effects on the incidence of skin cancer. Advice aimed at reducing the frequency of episodes of sunburn may have the net effect of reducing the population's mean exposure to sunlight. For example, in one study the use of sunscreens was shown to reduced vitamin D concentrations.23 No population data are available on long term trends in exposure to sunlight in Britain to confirm that such a reduction has taken place. Reduced exposure to sunlight could have adverse effects, but we believe that any advice to increase exposure to sunlight is premature given the tentative nature of our review and concerns about the changing nature of sunlight exposure with the thinning of the ozone layer.24 However, we suggest that the basis for current advice to reduce exposure to sunlight should be reviewed in a formal and quantitative manner so that the potential benefits and harm from exposure to sunlight can be conveyed to the public. The risk:benefit ratio will differ between individuals; for many people the small absolute increase in risk of melanoma could easily be outweighed by the effect of reduced sunlight on mood. A recent article in Vogue suggests that lay understanding is, perhaps again, ahead of medical thinking in attempting to weigh up factors for and against exposure to sunlight.25 Perhaps, while we await the conclusions of such formal analyses, those of us who enjoy spending time in the sun can rest (on our deck chair, sun lounger ... or whatever) assured that the chance that we will be one of the people dying from our tan is small.


We thank Mr Sunil Thakar of the M P Shah Hospital, Jamnagar, for arranging a visit to the solarium and providing details of its history.


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Letter responses to this article
(Also available from BMD web site)

Hazards of sun exposure Rona M MacKie FRCP, Professor of Dermatology, Glasgow University UK


The article by Ness et al1 may have created publicity for the BMJ but is it really this type of publicity that the BMJ needs? The article is in the section 'Education and Debate'. No debate is encouraged in that only the opinions of Ness et al are given journal space. To my knowledge none of those involved in advocating a safe sun approach to life have been asked to offer their opinion in an adjacent article. It is also important to note that Ness and colleagues have contributed absolutely no original data to this debate at any time. No original data from the Bristol Group is reported in the article and they themselves have never published in this field. Thus reports in the tabloids on Friday on "new research from Bristol" are meaningless.

Furthermore they have misquoted others. Those of us who have an interest in prevention and early detection of skin cancer, particularly malignant melanoma, have a longstanding interest in vitamin D levels particularly when we are working with small children and older individuals. We regularly offer the public a balanced view and have also carried out studies to determine whether or not sensible use of sunscreen is associated with the drop in vitamin D levels. I find it a very disturbing aspect of this article that Ness and colleagues have totally misquoted the work of Robin Marks and his colleagues from Australia2 who, in 1995, carried out an excellent study in older individuals and published in the Archives of Dermatology reassuring evidence that use of sunscreen was not associated with a fall in vitamin D levels. This is incorrectly reported in Ness et al's paper as giving worrying concern of falling vitamin D levels in patients using sunscreen. This is a major error which obviously should have been spotted by the authors themselves and preferably also by an informed referee. The data on coronary disease levels and vitamin D is irrelevant until it is recorded that safe sun advice is associated with a significant fall in vitamin D levels.

The UK public could do without this kind of so-called debate at the present time.

We are currently even in Scotland enjoying a period of extremely warm sunny weather. I have just returned from my children's clinic where I saw a 4 month old baby who required hospital admission at the weekend because of sunburn and blisters on the child's forehead.

When asked about the problem, the mother quoted the fact that she had read in her newspaper on Friday that it was now proven that sun was good for small children. I would be interested in Ness et al's comments.

Yours sincerely

Rona M MacKie CBE, FRCP

1 Ness AR, Frankel SJ, Gunnell DJ, Davey Smith G. Are we really dying for a tan? Br. Med. J. 1999;       319: 114-6.
2 Marks R, Foley PA, Jolley D, Knight KR, Harrison J, Thompson SC. The effect of regular sunscreen use on vitamin D levels in an Australian population. Arch Dermatol. 1995; 131: 415-21.

Vitamin D and Sunscreens Professor Robin Marks, Professor of Dermatology , St. Vincents Hospital
Risks and benefits of the sun Sam Gibbs, Publich Health Fellow/Dermatology Registrar, Public Health Dept, Norfolk Health Authority
Society is suspicious of public health Paul Pharoah, CRC Clinical Research Fellow, Strangeways Research Laboratories, Cambridge
The anti-tanning lobby should change its tune Joseph A. Levy, executive director, International Smart Tan Network
Dying and suffering for a tan Dr. Dafydd Roberts, Consultant Dermatologist. Chairman, UK Skin Cancer Working Group p, Singleton Hospital, Swansea
Wellbeing associated with Tanning is not a Medical Matter Salvador Vale, Research Psychiatrist, Antiguo Hospital Concepciˇn Beistegui
Sunlight and health: it depends where you live David C Whiteman, Nuffield Medical Research Fellow, University of Oxford
Sunlight is essential, ultraviolet exposure of the skin is harmful, so avoid it ! J L M Hawk BSc MD FRCP, Professor of Dermatological Photobiology and Consultant Dermatologist, St John's Institute of Dermatology, St Thomas' Hospital, London SE1 7EH
'Are we really dying for a tan?' - striving for an informed debate Jane Melia, Epidemiologist, Cancer Screening Evaluation Unit, Institute of Cancer Research, Sutton, UK
Sunlight may protect against internal cancer Dr. Derek Pheby, Director, Unit of Applied Epidemiology, Frenchay Campus, University of the West of England, Coldharbour Lane, Bristol, BS16 1QY
Sunlight-exposure in health education Jean Coope, Retired general practitioner, Bollington, Macclesfield, Cheshire
Sunlight and cancer: more good than harm? Peter Selby, Lecturer in Medicine/Hon Consultant Physician, University of Manchester